Little Belly - American Izakaya

CREATIVE DIRECTION
VISUAL IDENTITY
INTERIOR CONCEPT & DESIGN
SIGNAGE
MENU DESIGN
WEARABLES

/ Vintage Japanese digital art / Okie cowboys / forgotten rock stars / urban signage / irreverent fun all around/

Visual Identity

Little Belly Logotype System

Little Belly is a bold, neighborhood-style Izakaya concept blending Japanese street culture with American pop and modern design. The goal was to create a cohesive brand and space that feels as original, warm, and irreverent as its founders. An extensive logo system serves as the foundation for this visual language and provides flexibility and

Logo Family
16 versions / 238 fles

Year
2026

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