
Lortondale Club: Evolution of a beloved community brand with a distinct, mid-century modern attitude.
“ What we have in mind: A simple logo for the Lortondale Club Pool that will stand the test of time…”
BRAND STRATEGY
VISUAL IDENTITY
MERCHANDISE APPLICATIONS
The Lortondale Neighborhood was designed in the early 1950s and constructed between 1954 and 1957. The homes were designed by local Tulsa architect Donald Honn and built by developer Howard Grubb. The neighborhood was the recipient of many design awards during the 1950s. Currently, the neighborhood is seeking National Historic Register status.
Today, this thriving community is a coveted destination and a true example of design-forward living and social connection.








